dusk

Introduction

Dusk is a brand that redefines outdoor sports by embracing freedom and self-expression over performance metrics. Rooted in the Dolomites and crafted in Canada, it encourages athletes to savor the ride rather than chase speed. The brand identity, designed in bold black and white, mirrors the dramatic contrasts of dusk, while gradient accents add energy and movement. This minimalist yet striking approach captures the essence of the transition from day to night, positioning Dusk as a brand for those who ride for the pure experience, not just the numbers.